WORK / DIETBOARD

CASE / 03 · 2024

Vertical SaaSGlobal · MENA-first5 months · phased

CLIENT

DietBoard

Five disconnected tools → one practice platform.

Clinical dietitians were running their practices on spreadsheets, calendar apps, and WhatsApp. DietBoard replaced the patchwork with a single purpose-built system — patient records, AI-assisted meal planning, branded exports, and scheduling.

PROJECT META

TYPEVertical SaaS

SCOPEWeb app + mobile companion

USERSClinical dietitians + patients

AIPlan generation · GPT-4o

LIVE SINCESeptember 2024

STATUSPublic · paid

TOOLS COLLAPSED

5 → 1

Sheets, calendar, drive, WA, PDF

PLAN GENERATION

Targets-aware, editable

FIRST EXPORT

18 min

From signup to branded PDF

ADOPTION

+18%

Patient adherence vs. control

[02]The shape of it

Problem, approach, result.

I · PROBLEM

A typical clinical dietitian was juggling Excel for meal plans, Google Calendar for sessions, Drive for patient files, WhatsApp for daily check-ins, and Photoshop or Word for the branded plan they handed to clients. Building one weekly plan took 90 minutes. Patient adherence was bad because the plan lived in a static PDF, divorced from any feedback loop. Generic SaaS dashboards didn't speak the clinical vocabulary.

II · APPROACH

We built around one core workflow: 'session → plan → patient.' The AI plan generator is target-aware (calories, macros, allergies, preferences) and produces an editable draft, never a final answer — the dietitian stays in control. Patient-facing exports are branded per practice, generated as both PDFs and shareable links. We resisted feature creep relentlessly: no team accounts, no insurance integration, no clinic-management bloat in v1.

III · RESULT

Dietitians cut plan-creation time from ~90 minutes to under 18 minutes from session to branded export. Five tools collapsed into one. Patient adherence improved measurably (+18% in a controlled cohort) because plans now live in a shared interface with daily check-ins, not as a static PDF. The practice runs in one app: schedule → session notes → AI-drafted plan → patient export → follow-up.

[03]What we shipped

The interface in production.

The session view — where a dietitian moves from notes to AI-drafted plan to branded patient export in one continuous flow.

dietboard / Practice · Dr. R. Salem / Patient #00184 — Maya H.

AI plan ready

TODAY · 9 SESSIONS

09:00Maya H.

10:00Khaled R.

11:30Nour A.

13:00Tarek S.

14:30Lina M.

16:00Omar Z.

WEEK 03 · MEAL PLAN

MON

TUE

WED

THU

FRI

SAT

SUN

BREAKFASTGreek yogurt + berries320 kcal · 22g P

SNACKAlmonds + apple210 kcal · 5g P

LUNCHQuinoa salad + grilled chicken520 kcal · 38g P

SNACKHummus + crudités180 kcal · 7g P

DINNERBaked salmon + sweet potato560 kcal · 42g P

DAILY TARGETS

Calories1,790 / 1,800

Protein114g / 120g

Carbs182g / 190g

Fat62g / 68g

EXPORTS

Branded PDF · WhatsApp · Email

FIG. 01 / DIETBOARD / PATIENT SESSION — MEAL PLAN COMPOSER

[04]System build

What we built.

The actual surfaces, services, and capabilities that ship.

MODULE / 01

CLINICAL

Patient records & sessions

Structured intake, session notes, anthropometric tracking, allergy + preference flags.

›Session timeline + history
›Anthropometric trend charts
›Allergy + preference vault
›Quick-search across patients

MODULE / 02

Meal-plan generator

Targets-aware AI drafts a full week in seconds. The dietitian edits, swaps, and refines — never starts from scratch.

›Macro + calorie target inputs
›Allergy + preference enforcement
›One-click meal swap
›Recipe library + customs

MODULE / 03

EXPORT

Branded patient exports

Each practice gets its own template. Exports go out as PDF or shareable patient link with daily check-ins.

›Per-practice branding
›PDF + shareable link
›Daily check-in interface for patients
›Plan delivered via WhatsApp + email

MODULE / 04

OPS

Scheduling + reminders

Built-in calendar with auto-reminders. No more Google Calendar + WhatsApp split.

›Booking + reschedule flow
›SMS + WA reminders
›Session notes auto-link
›Recurring + package sessions

[05]Timeline

From brief to live.

Mo 101/05

Discovery · 6 dietitians

Shadowed 6 practices over 3 weeks. Mapped the 5-tool patchwork.

Mo 202/05

Records + session model

Built the clinical core: patients, sessions, intake, anthropometrics.

Mo 303/05

Meal plan composer + AI

Targets-aware draft generator + manual editor + recipe library.

Mo 404/05

Branded exports + check-ins

Per-practice templates, PDF + link, patient daily check-in interface.

Mo 505/05

Scheduling + public launch

Calendar, reminders, billing. Onboarded 40 paying practices.

WORDS / 06 · CLIENT

“

I used to dread plan day. Now the AI gets me 80% of the way there in 30 seconds and I spend my time on the 20% that actually matters — the patient. My practice runs in one tab.

Clinical Dietitian

DIETBOARD EARLY ADOPTER · DUBAI

STACK / 07

FRONTEND

Next.jsReactTailwindRadix

BACKEND

Node.jsPostgresPrismaStripe

GPT-4oCustom rubricRecipe DB

EXPORT

React PDFWhatsApp CloudResend

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